ADIDAS LAUNCHES DIGITAL FAN CHALLENGE:

Herzogenaurach (Source: Press Release)

“WHAT MAKES YOU CHELSEA’S 12TH MAN?” CONTEST

WINNER TO SHARE THE BENCH WITH CHELSEA AT JULY 18TH SEATTLE SOUNDERS MATCH

It’s no secret that soccer fans are the most passionate in all of sports. Loyalty runs deep and team pride is always in full effect. This summer, as the English Premiere League’s Chelsea Football Club makes its highly anticipated visit to the donning their new uniforms, adidas is giving fans a once-in-a-lifetime reason to show their team support.

Starting on Monday, June 15^th, 2009 adidas kicks off the ultimate interactive Chelsea fan challenge – the “What Makes You Chelsea's 12th Man?” Contest. The online contest invites all fans* to submit a 12 second video showcasing themselves as the ultimate Chelsea super fan and club’s biggest US supporter. One deserving winner will earn the 12^th man spot on the Chelsea bench during the club’s friendly match against the Seattle Sounders on July 18th at Qwest Field. The “What Makes You Chelsea’s 12^th Man?” Contest will run exclusively on www.adidas.com/soccer and http://12seconds.tv/campaign/adidas through July 7, 2009.

The winning submission will be selected based on enthusiasm for Chelsea Football Club, entertainment and creativity. The grand-prize winner will receive the ultimate adidas prize pack:

• Round trip flight for two to Seattle
• Ground transportation and two nights at the Chelsea team hotel in Seattle
• $400 Visa check card for expenses
• Tickets to the Chelsea FC vs. Seattle Sounders game
• Two full Chelsea kits
• Pre-game field access
• And, the opportunity of a lifetime: a seat on the Chelsea bench throughout the entire game

*Contest is open to US residents.

For some inspiration direct from Chelsea, check out these videos starring CFC’s starting lineup:

• http://www.facebook.com/home.php#/video/video.php?v=206385035354

• 
  http://www.youtube.com/watch?v=VlvJCp1pn38