Portland (Source: Release)
The 14th Annual MLS All-Star Game provides the optimal setting for four adidas athletes to showcase their artistic integrity. The Houston Dynamo’s Stuart Holden, Colorado Rapids’ Conor Casey and Seattle Sounders’ Fredy Montero will each set foot on the Rio Tinto Stadium field for the MLS All-Star Game in one-of-a-kind boots that they personally designed through miadidas.com, the premier online customization service.
Each player brought a unique approach to the design process to create boots that reflect their personality, color preferences and style both on and off the field. Holden will wear one-of-a-kind mi adiPure2 boots, Montero will lace up in a bold mi F50i and Casey will showcase his version of mi Predator PowerSwerve. All three silhouettes are exclusive to adidas Soccer and are designed to meet the needs of various playing styles and player preferences. Fans seeking to make their own unique statement on-field can follow suit and design their own boots at www.miadidas.com.
For inspiration as they design custom boots, consumers can check out each player’s design in more detail on miadidas.com by clicking on their names:
- Stuart Holden
- Conor Casey
- Fredy Montero
The idea of owning customized sneakers traces back to Adi Dassler, who strove to create the best performing footwear for athletes when he founded the company 60 years ago. Today, within the mi Performance section of miadidas.com, consumers can choose from comprehensive range of footwear selections spanning four sport categories – Basketball, Running, Soccer and Tennis. Alongside a unique 360-degree zoom and rotate capability, a wide array of colors, designs, materials and logos result in thousands of possible custom sneaker combinations. Following three key tenets – Fit, Performance and Design – mi adidas provides consumers with an easy three-step design process to create the best product for their needs.
Custom footwear is delivered direct in 2-3 weeks and price points range from $95 to $240. To learn more about mi adidas, visit www.miadidas.com.
mi Performance is the counterpart to mi Originals under the mi adidas umbrella; the overall customization concept of the two-divisional brand. Part of adidas’ Sport Style division, adidas Originals represents a fusion of sport authenticity and global street style, extending the brands unique sports heritage while creating inspiration within fashion. Under the mi Originals section of miadidas.com consumers can customize iconic styles such as Gazelle, Superstar, Stan Smith, ZX 700, Forum and Stan Smith CF.
Currently miadidas.com is only available to customers in the US.
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