Both Chelsea and the Real came up short this year, but that is not a reason to keep looking good.  Chelsea’s kit looks a bit like someone got run over (or pressed in a waffle iron), but I like it.  Real’s kit is clean and simple.

The new Real Madrid [home] kit stands out for its sleek design. Gold is the chosen color for the details, including the adidas logo and the three stripes; a brand new feature which represents the many successes in the clubs history. For the first time since its foundation, the club has decided to include gold in the design of its uniforms. Players’ names and numbers will be golden too, matching the details on the jersey.

AVID Soccer News: Real Madrid 2011

Kaka' in the 2011 Real Madrid Home kit

The badge has an innovative 3-D design, which reduces the weight of the garment, giving it an added feature. This jersey gets back to the classic polo collar, which carries the initials of the club on the reverse side.

Shorts and socks have the same classic lines as the jersey and include the  initials of the club:”RM”.  This jersey features adidas’ exclusive Climacool(tm) Technology which ensures body temperature control and ventilation, thanks to the use of technically advanced fabrics.

Chelea’s away kit includes turquoise squares are on a black background to create a striking design, while the shorts also feature a turquoise strip and the famous three adidas stripes in white. The socks include a revolutionary design that features anatomically placed cushioning and an Achilles protector.  The playing shirt features the adidas TechFit(tm) technology which will help
improve speed, increased endurance capabilities and enhanced awareness. This works by stabilizing and focusing the muscles’ energy to generate explosive acceleration and deliver maximum power output.

AVID Soccer News: Chelsea FC

Frank Lampard in the Chelsea FC 2011 Away Kit

The replica shirt incorporates adidas Climacool(tm) technology, a mixture of  heat and moisture controlling materials, ventilation channels and 3D fabrics which improve air flow to the skin in the key heat zones.

The new kit will be worn for the first time when Chelsea play Hong Kong champions Kitchee in their opening game of the Barclays Asia Trophy on July 27.

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AC Milan Unveils New Kit

AC Milan Unveils New Kit

MONZA, Italy (2 May 2011) – AC Milan stars Seedorf, Van Bommel and Antonini helped adidas unveil Milan’s 2011/2012 kit.  The unveiling was held live with a special broadcast for the press.  The design is a reversion to a previous style with 21 narrower stripes.  The kit will be available in both Techfit and standard [... more]

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adidas Launches Huge Marketing Campaign, But No Run-D.M.C.

adidas Launches Huge Marketing Campaign, But No Run-D.M.C.

PORTLAND, Ore.– adidas unveils the “all adidas” global brand campaign, the brand’s largest marketing campaign in history. The campaign showcases adidas’ distinctive presence across different cultures and lifestyles fusing the world of sports, music and fashion and is the first time the company features adidas Sport Performance, adidas Originals and adidas Sport Style sub-brands in [... more]

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ASER Announces the Best Products of 2010

ASER Announces the Best Products of 2010

adidas nearly sweeps the AVID Soccer “Best Of 2010″ awards with additional winners from Puma and Pele Sports.

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adidas partners with Soles4Souls for Haiti Relief

adidas partners with Soles4Souls for Haiti Relief

adidas and Soles4Souls offer “This is Not a Shirt” fund raiser through So Cal High Schools with funds split between the school and the charity.

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© 2011 AVID Soccer News Suffusion theme by Sayontan Sinha