Aspen, CO (June 10, 2010)  Pelé Sports is coming to select soccer retailers in July, offering a unique range of products under the banner of “Futebol bonito” (beautiful soccer). Every football player will find the right product for their game and personal style. The collection is divided into three categories: Performance, Pelada, and Pelé Story.

The new brand offers a large selection of Pele inspired products designed to meet the different needs of players. The personality and philosophy of the football idol Pelé is integrated into every product and Pelé himself has shared his experiences as a player to inspire and educate the product development team. The result is a product line that offers a wide selection for the individual tastes of an 11-a-side player, a small sided specialist or a fashion conscious supporter – Pelé Sports combines premium product quality with an optimum price-performance ratio.

The Performance Category

The excellent quality of the Performance shoe is guaranteed by the unique product development: product design specialists work closely with a network of biomechanics and podiatrists to create the best shoe for each different need.
The design has a great deal of Pelé recognition: 1958, 1962 and 1970 – the years Pelé won the World Cup title – are the model names and are found as a detail on the boots’ cleats, while number “10″ – Pelé’s famous jersey number – is integrated into the creative graphic design on the heel instep and outsole.

The result is a Futebol bonito experience that will be accessible to the ambitious 11-a-side footballers.

  • A reinforced heel area for better support.
  • An EVA midsole for more absorption and to prevent, among other things, problems with the Achilles heel.
  • A special cleat configuration to absorb pressure better and a special cleat shape to reduce the pressure on the knee when the player pivots.
  • The upper material is kangaroo leather with Dual Friction Technology for more grip on the ball.
  • Dual Friction is used from the start in the processing of the leather and guarantees a long-lasting grip.
  • Kangaroo leather is extremely durable and tear-resistant, and yet supple – it wraps around and hugs the individual shape of the foot perfectly. Available in black (with yellow decorative stitching), and white (with red decorative stitching).
  • Manufacturer’s Suggested Retail Price: 170 EUR / $ 160

A top of the line model, the 1970 is a football boot that you’ve never seen before; combining function with attention to detail. The 1970 FG MS (Black) and 1970 SG MS (White) boots both provide the football player with a perfect balance between performance, comfort, cushioning, stability, and design.

AVID Soccer News Pele Boots

The Pelada Category

Pelé Sports products will not only appeal to ambitious club football players – they will also appeal to everyone who plays football, regardless of where they play and what team they play with. The products assimilate the characteristics of football as well as the individuality of each and every player.

Pelada is the category that features the appropriate kit for a footballer’s personal style and honors the origins of Pelé, who learned how to play football in the streets of Brazil. Whether they’re playing organized futsal, or playing on a small field, at the beach, in a municipal park, or in a parking lot – all you need for Futebol bonito are one ball and two players, and the game can begin!

AVID Soccer Pele Pelada apparel

The Pelé Story Category

Pelé – the IOC Athlete of the Century – is not only lending his name to Pelé Sports, but he is also closely involved with the brand. That’s reason enough to give the best footballer of all time a fitting fashion stage for his lifestyle line – Pelé Story. This collection is unique in that it features some of the most famous football experiences associated with Pelé ,the celebrated “bicycle kick” for example, but also elements of his life that are less known, like his experience as an outstanding goalkeeper. Featuring fashionable sportswear, the Pelé Story is for anyone who identifies with football and the philosophy of Futebol bonito – and, of course, for everyone who admires Pelé.

AVID Soccer News Pele Story Line

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About Pelé Sports

Feeling and technique are the two qualities that reflect Pelé Sports: The brand philosophy combines the legendary Brazilian enthusiasm for playing football, along with top products that are designed to completely satisfy a footballer’s every demand. The inspiration of the football legend Pelé,, who is also directly involved in product development, can be felt in every product: Futebol bonito, regardless of who you are and where and how you play. This desire is combined with an outstanding price-performance ratio. The P-Sports company was founded in 2009 and has its US headquarters in Aspen, Colorado. A selected team of product design specialists and football experts are managing the international launch of the Pele Sports brand under license in June 2010. Sales and distribution through selected specialist sports stores will start with a mixture of the brand’s own marketing and distribution subsidiaries and selected distribution partners. www.pele-sports.com

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