Oct 012009

AVID Soccer News Nike Soccer+London, UK – NIKE, Inc. (NYSE:NKE) today unveiled a new concept in game improvement: a unique digital coaching experience called Nike Soccer+, launched alongside the new CTR360 Maestri boot – a soccer boot crafted for the player looking to master control and make the difference come match day.

A unique user-code that comes with every pair of the boots allows access to exclusive training content from some of the biggest names in the game, including Cesc Fabregas of Arsenal and Andrés Iniesta of FC Barcelona.

The Nike Soccer+ and CTR360 boot connect innovative product design with the virtual and physical world of training to help improve player performance.

“We’re bridging the gap between the physical and digital world to give soccer players a competitive edge and inspire them through new experiences,” said Stefan Olander, Nike Global Brand Connections Director. “Nike Soccer+ is an exciting innovation for soccer players worldwide and a new development in training that will work hand-in-hand with our soccer products to deliver benefits to players at every level.”

Nike Soccer+ Online Training Experience

Nike Soccer+ allows amateur players the chance to tap into interactive video-based tips and drills developed by Nike’s elite soccer players and coaches.

Included with all CTR360 Maestri boots is a card with a unique user code. When entered online at www.nikesoccer.com this code unlocks unique user content to enable players to be trained by the experts. This training tool is also available as an Apple® App available for iPhone and iPod. Nike Soccer+ ensures players can connect with each other tracking and posting scores associated with different training drills.

The Master Control training drills are conceived and demonstrated by coaches from FC Barcelona, while other content includes players such as Cesc Fabregas and Andrés Iniesta demonstrating their signature moves.

The Master Control coaching is the first edition of the Nike Soccer+ coaching program and later programs will focus on other skill areas such as speed and accuracy. Each of the three programs is a 4-week training regiment.

CTR360 Maestri Boot

The CTR360 Maestri boot has been engineered for enhanced passing, close control and effective distribution. Nike designers paid close attention to key zones of the boot, with the outsole adjusted to maximize a player’s ability to trap and control the ball, while the upper has been refined at the key contact points for receiving and distributing the ball.

The boot is made from a unique synthetic upper called Kanga-Lite, which delivers the fit and feel of soft leather, but with the performance qualities of engineered fabrics. For years Nike material technicians have worked on developing a synthetic solution that achieves the fit and feel characteristics of traditional leathers. Kanga-Lite delivers this solution with a supple feel and upper that performs well in any weather condition, maintains its shape and doesn’t soak up water.

AVID Soccer Editors Note: Both Nike Soccer+ and the CTR360 Boot are available now.  Hopefully we can get our hands on a pair to test for ASER.

About Nike

NIKE, Inc. based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Umbro Ltd., a leading United Kingdom-based global football (soccer) brand; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories.

Source: Release

Share and Enjoy:
  • Print
  • email
  • RSS
  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Google Bookmarks
  • Orkut
  • Live
  • LinkedIn
  • NewsVine
  • Reddit
  • Yahoo! Buzz

USL Purchased by NuRock Holdings

The owner of a PSL Team buys the entire USL league. NuRock Holdings purchased the league from Nike. Nike acquired the league as part of its purchase of Umbro.

Share and Enjoy:
  • Print
  • email
  • RSS
  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Google Bookmarks
  • Orkut
  • Live
  • LinkedIn
  • NewsVine
  • Reddit
  • Yahoo! Buzz
Full Story

Nike/Umbro Auction of USL

When the “super jock” of sports retailing Nike Inc. acquired soccer merchandiser Umbro plc, they also inherited the United Soccer League. Now, nearly two years later, Nike wants to stick to selling soccer equipment from its Umbro unit and is putting the USL on the auction block.

Share and Enjoy:
  • Print
  • email
  • RSS
  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Google Bookmarks
  • Orkut
  • Live
  • LinkedIn
  • NewsVine
  • Reddit
  • Yahoo! Buzz
Full Story
Nike Grants $650k for Community Sports

Nike Grants $650k for Community Sports

Nike has created a program to support non-profits looking to improve the community through sports. Youth organizations and school that are registered 501(c)(3) can apply for grants through Nike’s “Back Your Block” website. Applicants can tell Nike how their organization is using sports as a tool to change the community.

Share and Enjoy:
  • Print
  • email
  • RSS
  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Google Bookmarks
  • Orkut
  • Live
  • LinkedIn
  • NewsVine
  • Reddit
  • Yahoo! Buzz
Full Story
Nike Partners with Seminal Hip Hop Group De La Soul to Release ARE YOU IN?

Nike Partners with Seminal Hip Hop Group De La Soul to Release ARE YOU IN?

From Nike, comes an exclusive release by De La Soul. ARE YOU IN?: Nike+ Original Run is the groups’ first-released original material in five-years. The record is only available through iTunes, and is part of a continuing series of releases through the “Nike+ Sport Music” section of the store.

Share and Enjoy:
  • Print
  • email
  • RSS
  • Facebook
  • Twitter
  • StumbleUpon
  • del.icio.us
  • Google Bookmarks
  • Orkut
  • Live
  • LinkedIn
  • NewsVine
  • Reddit
  • Yahoo! Buzz
Full Story
© 2011 AVID Soccer News Suffusion theme by Sayontan Sinha