Nashville, TN 5/3/11 Clothes4Souls, a division of the Soles4Souls charity, has committed to bringing hope and dignity to the hurting through the gift of clothing. Millions of people worldwide are benefiting due to the generosity of our partners such as XCVI Fashion.

We couldn’t think of a more worthy cause and organization. Our hearts and prayers go out to the people affected by the devastating tornadoes, said Daniela Zeltzer, XCVI.

“We are thankful to our friends at XCVI Fashion for recognizing the global need for clothing, and the importance of providing quality clothing to children and adults in need, said Wayne Elsey, Founder and CEO of Soles4Souls. Their donations will be used to bring hope to people around the world who can now look forward to a brighter day.

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Nashville, TN 4/26/11 Soles4Souls Inc. has committed to collect and distribute 11 million shoes in 2011 to people living in extreme poverty and recovering from natural disasters through its 11 IN 11 campaign. The shoe charity provides one pair of shoes to a person in need every 7 seconds. Since 2005, Soles4Souls has distributed more than 13 million pairs of shoes because of the generosity and commitment of people and organizations like THE BIRTHDAY PRESENT 2050.

Soles4Souls believes partners like THE BIRTHDAY PRESENT 2050 will challenge others to become a force of change by helping the charity reach its aggressive but necessary 11 IN 11 goal which reflects the evolving needs of the global community. The shoe charity recognizes its success is the result of individuals and industry partners such as THE BIRTHDAY PRESENT 2050 who clean out closets and warehouses so that individuals around the world can have a better life through American s excess.

For a limited time, Soles4Souls and THE BIRTHDAY PRESENT 2050 will be collecting your new or gently worn footwear and/or donations to make a tangible difference through the gift of shoes. Every donation will support the charity’s initiative to distribute 11 million pairs of shoes in 2011.

With tragedies such as the earthquakes in countries like Haiti and Japan, on top of the enormous needs elsewhere, we can use the estimated 1.5 billion shoes taking up space in the closets of ordinary people to change the world one pair at a time, said Founder and CEO of Soles4Souls, Wayne Elsey.

Elsey added, We need partners like THE BIRTHDAY PRESENT 2050 ?to get behind our 11 IN 11 campaign and get a little crazy this year. Donating shoes is one of the most simple yet profound acts you can do, because it will greatly improve someone s life in the most difficult of times.

The limited play runs from April 29 to May 22, 2011 ?8 p.m. on Friday and Saturday; Sundays , at 7 p.m. at the Skylight Theatre 1816 North Vermont , Los Angeles, Ca 90027 is a 99 seat theatre with GO from the LAWEEKLY, directed by famous producer Jonathan Sanger , winner of 3 Academy Awards and a current B Way Musical and THE Birthday Present 2050 in which shoeless children cause a society to change. The shoe collection will take place at the entrance of the theatre and be clearly marked.

People and companies interested in donating can visit the organization’s website at www.giveshoes.org.

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About Soles4Souls, Clothes4Souls, and Hope4Souls

Soles4Souls collects new shoes to give relief to the victims of abject suffering and collects used shoes to support micro-business efforts to eradicate poverty. Soles4Souls other two divisions, Clothes4Souls and Hope4Souls, provide the same relief and support through clothing and other necessities. Donating parties are eligible for tax advantages. Visit
www.giveshoes.org, www.clothes4souls.org, or www.hope4souls.org for more information.

“It’s easy to forget about the problems going on outside our own lives, so we’re rolling out This Is Not A Shirt as a reminder and as a simple and fun way for students to contribute,” said Wayne Elsey, Founder and CEO of Soles4Souls. “Kids can feel great about giving to the Haiti relief, but also know they’re helping themselves and their community by giving back to their own schools.”

Starting January 22, This Is Not A Shirt t-shirts go on sale for $20 at adidas Sport Performance, Originals and Factory stores in Southern California. $10 goes to Soles4Souls Haiti efforts rebuilding schools and $10 goes to a high school of the buyers choosing.

After purchase, the shirts can be registered online at www.WearsMyShirt.com and digitally passed to friends. Shirt threads will be tracked on the site and each schools progress will be shared via a leader board system. The winning school will be selected based on number of shirts purchased, number of shirts passed, video or picture submissions, use for donated funds, and overall program enthusiasm and participation. The winning school receives an exclusive grand prize event in February.

This program is all about helping kids help themselves and their high schools, said Nic Vu, vice president of retail, adidas North America. We’re providing the incentive and avenue for young people to work together to raise money for two great causes. It’s fun to realize that something as basic as a t-shirt can generate this amount of positive action.

Soles4Souls has donated shoes in more than 125 countries and provided relief efforts during natural disasters such as the Asian Tsunami, Hurricane Katrina, Hurricane Rita and last year to the victims of the Haiti earthquake. To date, Soles4Souls has donated nearly 13 million pairs of new and gently worn shoes to those in need.

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We have distributed 12 million pairs of shoes in just over 6 years. That gives a little perspective on how audacious our goal of 11 million pairs of shoes in one year really is, said Elsey. But with earthquakes in countries like Haiti and Chile, on top of the enormous needs elsewhere, we really believe that our partners are going to rise to the challenge, he added.

To help encourage participants to help with the campaign by cleaning out their closets or hosting a shoe collection in their area, Soles4Souls is offering discounted shipping rates to their four warehouse locations in Iowa, Las Vegas, Nashville and Roanoke, Alabama.

SKECHERS Joins the 11 in 11 Program

The philosophy is simple; the potential impact is huge. Buy a pair of BOBS and SKECHERS will give 2 pairs to children in need through Soles4Souls. First donations will begin Summer 2011.

A lifestyle footwear leader and a trusted brand around the globe, SKECHERS has taken this philosophy to heart. Inspired by the good deeds of others, SKECHERS believes they can make an impact thats unsurpassed reaching more children worldwide than ever before.

In the United States, BOBS are available in SKECHERS stores, department stores, family footwear retailers nationwide, as well as key e-commerce retailers. With affordable prices and major mass-market distribution, BOBS will reach millions of consumers across the nation, which translates into more shoes donated to children in need.

Partners like SKECHERS are extending their support by committing more than 1 million pairs of shoes to the charity through their BOBS shoe line.

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About Soles4Souls® & Clothes4Souls®

Soles4Souls collects, recycles and reuses shoes from warehouses of footwear companies and the closets of individuals like you. Since 2005, Soles4Souls has given away over 13 million pairs of new and gently worn shoes (currently distributing one pair every 7 seconds) to people in 125 countries, including Haiti, Kenya, Nepal and the United States. Clothes4Souls, a new division of Soles4Souls, provides hope for hurting people through the gift of new clothing from manufacturers, designers, and retailers. Those who graciously give (rather than destroy) unused inventory are assured their donations are distributed to people around the world living in desperate need. Donating parties are eligible for tax advantages. Visit www.giveshoes.org for more information.