UEFA president Michel Platini said Tuesday that soccer promotes “peace, tolerance and friendship.” He spoke during a meeting with Israeli President Shimon Peres, an avid sports fan and winner of the Nobel Peace Prize in 1994.
MIAMI – (Sept. 9, 2010) – GolTV, the nation’s only independent bilingual channel delivering the most sought-after international fútbol, announced today a deal with MP & Silva to deliver AC Milan Channel, a weekly program featuring repeat match telecasts of the premier Italian Serie A club AC Milan throughout the 2010-11 and 2011-12 season every Tuesday evening at 5 p.m. ET beginning Sept. 14. Starring world-class players like Ibrahimovic, Pirlo, Robinho, Ronaldinho and Alexandre Pato, GolTV’s AC Milan Channel will deliver matches from the regular season as well as all AC Milan matches from the UEFA Champions League.
“Soccer fans know that each national league has something unique and exciting to offer, and AC Milan undoubtedly delivers the best of Italian club fútbol,” said Rodrigo Lombello, COO of GolTV. “As the sport continues to grow in popularity in the U.S., GolTV remains the go-to network for the soccer viewer with the widest range of league programming and most up-to-the-minute soccer news coverage.”
GolTV will take viewers further into the action with more AC Milan programming every Thursday evening beginning at 5:30 p.m. ET. First, the half-hour show AC Milan Classics will bring viewers up to speed on the past week in AC Milan match play. Then GolTV will deliver the in-depth magazine show, AC Milan Weekly, at 6:30 p.m. ET featuring 30 minutes of news and updates on Italian Serie A soccer.
“GolTV is a fantastic partner capable of enhancing the visibility of AC Milan, the most successful club in the world,” said Carlo Pozzali, CEO of MP & Silva America. “Soccer is developing dramatically in U.S. and through additional exposure on GolTV we’ll offer all fans a comprehensive, unmatched range of programming.”
This coverage of the best of the Italian Serie A league joins the ranks of GolTV’s premium line-up, which includes over 250 matches from action-packed tournaments and top international soccer leagues such as Germany’s Bundesliga, Spain’s La Liga and Brazil’s Campeonato Brasileiro and Campeonato Paulista in high definition and premium sound.
More information and current programming schedules are available online at www.goltv.tv.
GolTV delivers live and prime time coverage of the world’s highest level of professional soccer. Founded in 2003 and led by Chief Executive Officer and former international fútbol superstar, Enzo Francescoli, GolTV is the country’s only independently-owned bilingual soccer network and the first channel conceived and operated by professional athletes. GolTV is the original all-soccer channel with unsurpassed exclusive TV rights, featuring over 6,000 hours of pure soccer action and a diverse mix of soccer programming, including the country’s only weeknight soccer news program, GolTV News. GolTV is one of the country’s most popular networks among Hispanic viewers as well as marketers targeting all U.S. soccer fans. The company recently launched GolTV Móvil, offering mobile phone subscribers exclusive news, updates, scores and video of their favorite teams, leagues and tournaments on the go. For more information, visit www.goltv.tv.
This summer, adidas and UEFA extended and expanded their long-term partnership. The new deal includes the Champions League, Super Cup and the newly created Europa League. For the first time, adidas will support all official UEFA club football competitions, further consolidating the brand’s position and keeping them at the top of the soccer food chain.
adidas unveiled the Official Match Ball for the UEFA Champions League Final in Rome on May 27th: the adidas “Finale Rome”. The Italian capital is hosting its second UEFA Champions League Final (following 1996).