ELMA, NY (October 2, 2010) — The Women’s Professional Soccer (WPS) league has had a rocky start. Attendance is lower than projected, sponsorships are weak (aside from Puma) and one of the founding teams (LA Sol) has already folded.

Now, things may be turning around. They moved the headquarters from New York to San Francisco to reduced costs. The league is now adding teams. This brings new capital into the league for operations, advertising and development.

Tuesday, the newest team will be announced. Sahlen sports, owner of the W-League champion Buffalo Flash, will expand the WPS into Western New York. The new team will be based at Sahlen Sports Park, in Elma, New York. Their home games will be split between Rochester, at the 14,000-seat Rochester Rhinos Stadium and the newly-expanded Niagara Field on the campus of Niagara University in Lewiston. This gives the WPS six soccer-specific stadiums among its eight teams.

An expansion draft for the New York’s latest franchise is scheduled for late October. The team will draft players from among the current seven WPS teams.

Unveiling of Western New York’s Newest Major League Team

  • WHEN: Tuesday, October 5, 2010, 10 a.m.
  • WHERE: Sahlen Sports Park, 7070 Seneca Street, Elma, NY 14059
  • WHAT: The Sahlen family, will officially introduce the team name and logo for their Women’s Professional Soccer (WPS) Team, the newest major league team to come to Western New York.

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About Women’s Professional Soccer (WPS)

Headquartered in San Francisco, Women’s Professional Soccer (WPS) is the world’s premier soccer league for women with seven teams across the United States featuring the best players from around the world. WPS completed its inaugural season in August 2009 as Sky Blue FC of New Jersey became the first-ever WPS Champions. In 2010, seven teams will each play 24-game schedules from April 10-September 12 including five original WPS teams – Boston Breakers, Chicago Red Stars, FC Gold Pride (Bay Area), Sky Blue FC (NJ/NY) and Washington Freedom – and two expansion teams Atlanta Beat and Philadelphia Independence. The top four finishers in the regular season will qualify for the 2010 WPS Playoffs scheduled for September 19-26. For more information, visit the WPS official website at www.womensprosoccer.com or follow all the news at www.twitter.com/womensprosoccer.

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PUMA Mixes Up Its Signature Red with Project Pink

PUMA Mixes Up Its Signature Red with Project Pink

Sportlifestyle brand, Puma, launches breast cancer awareness and fundraising initiative in partnership with WPS teams.

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Sun Sets on LA Sol

When weeks of negotiations fell through, the WPS shut down the LA Sol. The 19 players held by the Sol will selected during a draft February 4.

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WPS Announces Top Honors

Los Angeles Sol forward Marta won the first Michelle Akers Player of the Year Award in Women’s Professional Soccer on Sunday, when the league announced its year-end awards.

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WPS Teams Losing Big

Some Women’s Professional Soccer teams lost as much as $2 million during the just-concluded inaugural season, but the league remains on track to expand and add new sponsors, its top official said Tuesday.

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