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	<title>AVID Soccer News &#187; Generation adidas</title>
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		<title>adidas Extends Sponsorship of MLS</title>
		<link>http://avidsoccer.com/blog/index.php/2010/09/13/adidas-extends-sponsorship-of-mls/</link>
		<comments>http://avidsoccer.com/blog/index.php/2010/09/13/adidas-extends-sponsorship-of-mls/#comments</comments>
		<pubDate>Mon, 13 Sep 2010 15:30:37 +0000</pubDate>
		<dc:creator>Coach</dc:creator>
				<category><![CDATA[League News]]></category>
		<category><![CDATA[Manufacturers]]></category>
		<category><![CDATA[adidas]]></category>
		<category><![CDATA[Generation adidas]]></category>
		<category><![CDATA[Major League Soccer]]></category>
		<category><![CDATA[MLS]]></category>

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		<description><![CDATA[New Agreement Will Shape Future of Soccer in North America through a $200 million sponsorship]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" longdesc="unsaved:///AVID Soccer News adidas" src="http://www.avidsoccer.com/images/adidas_logo.jpg" alt="AVID Soccer News adidas" width="188" height="27" />PORTLAND,  Ore./NEW YORK (September 13, 2010) – adidas and Major League Soccer today  announced an extension to their strategic partnership agreement aimed at further  elevating soccer in the United States and developing opportunities for young  players. The partnership extends adidas’ position as the official athletic  sponsor and product supplier for the MLS through 2018.</p>
<p>Core to the new agreement is a dedicated focus on youth development and  programming to help shape the future of the sport in North America.</p>
<p>“The United States is a breeding ground for athletic talent and we need to  ensure our homegrown athletes have viable opportunities to play soccer at the  highest level,” said Patrik Nilsson, president, adidas America. “We need to  accelerate the model for soccer development in North America to attract and keep  elite talent engaged and excited about professional opportunities in the sport.  We share a long-term vision with MLS to develop the game and are excited to  foster the next generation of American soccer stars.”</p>
<p>adidas has been a partner of MLS since the league’s inception in 1996. In  2004, adidas and MLS announced an exclusive partnership agreement that named  adidas the official athletic sponsor and product supplier, outfitting all league  teams and supplying the league’s official match ball.</p>
<p>“One of the major reasons Major League Soccer has become one of the top  soccer leagues in the world is due to the support and commitment of adidas,”  said MLS Commissioner Don Garber. “They have a clear vision for the sport in  North America, and they see MLS as a cornerstone of that vision. Our extension  with adidas is a major statement by an internationally respected brand that MLS  is increasing in value and that our commitments to stadium construction,  strategic expansion, player development and improvement in the overall quality  of play are playing dividends.”</p>
<p>adidas is the global leader in soccer and partners with many of the world’s  greatest soccer clubs and federations including Chelsea FC, Liverpool FC, AC  Milan, Real Madrid, Bayern Munich, Spain, Mexico, Argentina, Germany and Japan.  adidas is an official partner of FIFA, UEFA and the Confederations of African  Football. adidas also sponsors world-class athletes like Juan Pablo Angel, Jozy  Altidore, Fredy Montero, Lionel Messi, Kaka, Steven Gerrard, Michael Ballack,  Xavi, Frank Lampard and Andres Guardado, among others.</p>
<p>###</p>
<p>About adidas</p>
<p>adidas is a global designer, developer and marketer of athletic footwear,  apparel and accessories with the mission to be the leading sports brand in the  world. Brand adidas is part of the adidas Group, a corporation that includes  brands such as Reebok, TaylorMade and Rockport.</p>
<p>About Major League Soccer</p>
<p>Headquartered in New York City, Major League Soccer is the top-flight  professional soccer league in the United States and Canada. MLS features many  stars from the U.S., Canada, and around the world. MLS kicked off its 15th  season on March 25, 2010. MLS features 16 clubs each playing 30 regular season  matches in 2010. Those teams include Chicago Fire; Colorado Rapids; Chivas USA;  Columbus Crew; D.C. United; FC Dallas; Houston Dynamo; Kansas City Wizards; Los  Angeles Galaxy; New York Red Bulls; New England Revolution; 2009 MLS Cup  Champion Real Salt Lake; San Jose Earthquakes; Seattle Sounders FC; Toronto FC;  and, in their inaugural season, Philadelphia Union. Expansion teams in Vancouver  and Portland will debut in 2011 and in Montreal in 2012. For more information  about MLS, log on to the League’s official Web site at <a href="http://www.MLSsoccer.com." target="_blank">www.MLSsoccer.com.</a></p>
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