Local Youth Game

A few months ago, when Jurgen Klinnsman was named head coach, we posted a survey on our Facebook page.  The question asked if the US can really change our international soccer fortunes without a fundamental change in the way we teach the game and way players progress.  We believe that a foundational shift in the way soccer is taught in America is necessary to really make a difference.  If the games I saw this weekend are indicative of what is going on around the country, I am completely convinced.

One of the best examples was a coach who should stick to “football” and stay away from the football pitch.  I don’t think he shut up for more than 30 seconds.  This coach started all 8 of his field players on the center line with the a big boot for the kick-off.  The idea was to just kick the ball as far down field as possible and hope that having numbers up would give a chance for a quick goal.  Something that might work once at this level, but they did it every single time.  He also yelled out every single pass (they couldn’t string two together), every single throw-in, every attack, every defensive assignment and every decision.  At one player stood on the sideline waiting for the coach to tell her to throw-in the ball.  She was the only one allowed to throw it in for the whole game, and yet she couldn’t do it without being told.  In general, the game plan was very simple: “Jane” the striker was the designated offensive player.  She was fast and relatively experienced and skilled.  “Sally” was the enforcer.  Her job was to bump, push, elbow the ball away from everyone on defense.  Everyone else was just supposed to kick the ball out, kick it up field, or kick it to Jane.

This type of coaching might win a few recreation league games, but it doesn’t teach the kids anything about how to play soccer.  Players other than the anointed ones get very few touches.  No one dribbles the ball for fear of losing it.  The players are not taught the tools to play at a higher level.  In fact, it isn’t really any fun.  This is a big part of the reason kids stop playing after U-12.  By the time they reach 14, most have either moved up to club or they have quit altogether.

If the US is going to have any chance to truly progress, we need to reset the way we train coaches, the way we train players and the way we play the game.  In the 70′s, the Netherlands went through the Total Soccer transformation.  That took a small country from an also ran to two World Cup Finals.  About 10 years ago, Germany initiated a similar transformation.  They changed the way soccer was taught at all levels and created a unified curriculum.  The US needs to do the same thing.  We must begin training coaches on how to train the game.  Both US Soccer and NSCAA offer good courses, but the percentage of coaches that attend these classes is very small.  Large recreational organizations like AYSO also offer coaching classes, but the quality of instruction and the level of participation by the parent coaches is generally low.  We need to do a better job of training the people that will train the next generation.

We also need to do a much better job of identifying talent and getting them into proper training.  Right now, the general progression in Southern California is rec league to travel team to club to ODP to National Academy.  There is little scouting that goes on outside of the premier clubs or ODP, leaving lots of talent unrecognized.  I have heard several ODP scouts tell me that “any one good enough to make the ODP team would already be playing on a premier club, so no one at the lower levels is worth considering.”  This bypasses the possibility of a player that cannot afford a premier club, has travel or time conflicts, is new to an area, or chose to play with friends.

The last fatal flaw in the US system is finances.  Clubs are expensive.  The premier clubs in Southern California can cost thousands of dollars each year and academies can cost tens of thousands.  In Europe and Latin America, smaller clubs survive by identifying talent and selling the players to larger clubs.  PSV Eindhoven has supported their youth academy this way for decades selling players like Ruud Van Nistory to Manchester United.  They only need to sell about two players every three years to support the academy and produce a top flight professional team.

If the US can start to produce real academies endorsed by US Soccer and sponsored by MLS/WPS and the manufacturers long enough to start identifying/training talent, not only would the US become the powerhouse it can be, but the entire game would be elevated.  If the academy is for profit, as it should be, there must be enough scholarship money to support talented players.  Others that can afford it, can pay, but the best cannot be a burden on their family or we will lose them.

We are excited about our partnership with California Footwear Company and their giving back program, said Wayne Elsey, Founder and CEO of Soles4Souls. The simple gift of shoes can truly change someones life, and brands like California Footwear Company are making a huge impact on the international community with their long-term commitments to make a difference.

When we started California Footwear Company, we knew that our company would have a charitable aspect to it because we feel strongly about giving back, said David Bergum, co-owner and President of California Footwear Company. After all, our sandals and shoes make you feel good. Why not double that feeling by knowing you are helping others at the same time? Weve been looking for a partner with the right mix of relevancy, commitment, organization, and leadership.  Soles4Souls is the perfect match as they exceed our expectations in each of those criteria. They are truly making a difference in a meaningful way and we are very proud to be a part of their mission to help people in need, both here and abroad.

For more information on how to get involved, visit www.giveshoes.org and for a great pair of shoes that give to others, visit www.californiafootwearco.com.

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About Soles4Souls®, Clothes4Souls®, and Hope4Souls™

Soles4Souls collects new shoes to give relief to the victims of abject suffering and collects used shoes to support micro-enterprise efforts to eradicate poverty. Soles4Souls other two divisions, Clothes4Souls and Hope4Souls, provide the same relief and support through clothing and other necessities. Donating parties are eligible for tax advantages. Visit www.giveshoes.org www.clothes4souls.org or www.hope4souls.org for more
information.

About California Footwear Co.

California Footwear Co. a Santa Rosa, California based company creates comfortable sandals, boots, shoes, and clogs that reflect the California lifestyle. California is a destination like no other. It is known for its focus
on health and well being, cutting-edge fashion, outdoor activities, and a connection with the people around them. Their mission is to combine all of the best that California represents into high-quality, affordable footwear for people who care about their foot health. Each of California Footwear Co. styles is named after a city, landmark, or beach that highlights a destination in this special state. Visit www.californiafootwearco.com for more information.

Signing new players for a team always creates a certain buzz, whatever the age or competition.  My own recruitment rational is quite simple – to raise the quality of training sessions and provide a platform for a team to play good, winning soccer.  As a youth coach the ‘dream’ is then to see one or two individuals really prosper and reach exciting new heights.

Player Evaluation

Continuity is also vital. Too much recruitment can create a negative effect on Team spirit and Club structure. An over reliance on scouting for new players can be harming for longer term Development.  Especially when you consider that recruitment is often fueled by quick fix finance. It could be argued that a good field coach will work productively for years, a wealthy sponsor may of course not.

I certainly feel that I can help improve players by training them. The reality is that I don’t get enough time with my team. I have a clear desire to work with players who will bring dedication and enthusiasm to each practice session. Strong Focus and Attitude are hugely important for potential squad additions.  I also mark pace as a high priority, therefore highlighting my belief that mental and physical attributes are both essential in successful recruitment.

Ultimately the soccer field remains my office. I do however find myself spending more time writing emails and making phone calls – I guess the modern day coach cannot work in isolation. The game is big business, Clubs budgets are tighter than ever, many teams are going into administration. I’ve also witnessed coaches losing their jobs as a result of failed transfer signings. Others have made millions, won trophies and become heroes. That’s the harsh reality of the best sport in the World.

I know I’ll keep working hard and setting my standards high. I’m a firm believer in improvement, not enlargement when it comes to recruitment.  Especially when it ignites healthy competition for starting places. I won’t forget my real passion though… Being out on the pitch coaching aspiring soccer players.

Research and Education Fund at Magee-Womens Foundation in 2010. Also joining PUMA and its fight against breast cancer is actress Nina Dobrev, who, as an athlete in her youth, couldn’t wait to work alongside PUMA and the athletes to support the cause.

“We’re so proud of the remarkable athletes and young fans who supported Project Pink in 2010, rocking their pink gear at WPS games, nominating their favorite charities and rallying behind them to drum up votes, and, of course, tweeting up a storm,” said Tara McRae, PUMA North America’s Vice President of Marketing. “The donation we made at the end of the season is a true testament to their passion. We’re excited to build upon that enthusiasm in year two alongside our roster of athletes, as well as with the incredible support of our two new teammates, Julie Foudy and Nina Dobrev.”

PUMA’s Project Pink expands in its second year, with more supporters, a more robust product offering, and more fundraising activities and events, all while staying true to the foundation of the program: putting the power and the energy of Project Pink in the hands of young soccer fans and enthusiasts who choose to make Project Pink their personal projects, thus choosing to inspire change and do good.

The Stars Align

PUMA is excited to announce that actress Nina Dobrev is lending her support, alongside some of the best women’s soccer athletes in the world, to Project Pink 2011. As one of Project Pink’s supporters, the Vampire Diaries star will appear in the program’s Public Service Announcement, act as a media spokesperson, make appearances in support of the initiative, and engage with fans throughout the season via her Twitter handle, @ninadobrev.

“I’m truly excited for the opportunity to work on this season’s Project Pink initiative,” said Dobrev. “I love that it truly empowers young women to get involved and make a difference. Plus, I’ve always been an athlete, so I jumped on the chance to stand alongside and in support of some of these amazing female soccer players.” Dobrev, a former gymnast, is a natural fit for the PUMA brand, which celebrates the active lifestyle and supports the health and well-being of women worldwide.

Look Good in Pink

Project Pink Jersey

PUMA’s Project Pink Collection has been expanded this season, with offerings that include a full Project Pink uniform – down to a fabulously fluorescent pair of pink soccer socks – supercute lifestyle tees, a brand-new PUMA Project Pink watch, and a gym sack perfect for stowing the line’s full-sized and mini soccer balls. In step with the 2010 initiative, PUMA has pledged to donate 100% off the profits from the sale of its Project Pink gear at PUMA Stores, online at Shop.PUMA.com, and at partner retailers across the country, including Eurosport and Soccer.com/PUMAWomen, as well as Niky’s Sports and Soccer West locations.

Make Your Voice Heard

Again this year, PUMA is leaving the decision of Project Pink’s ultimate beneficiary up to young soccer fans, gathering nominations for deserving charitable organizations at www.puma.com/projectpinkbetween July 17 and September 22; voting opens on September 26 and runs through October 7. The group with the most votes will receive 100% of profits from the sale of PUMA Project Pink merchandise, as well as additional funds raised via initiatives throughout the season, at the culmination of the program in October.

Get in the Game

• Sky Blue FC: July 17 – Atlanta Beat: August 6
• Boston Breakers: July 24 – magicJack: August 10
• Philadelphia Independence: July 31 – Western New York Flash: August 14

Of course, those who haven’t quite made the pro leagues yet will also have the chance to “Score a Goal Against Breast Cancer,” netting additional donations from PUMA,  during tournaments like USA Cup, the Blues Cup, the Big Foot Tournament, and the Top Hat PUMA Cup. Participants at the PUMA Women’s vElite Showcase in July will also have the opportunity to show their support for Project Pink.

Fans will catch flashes of pink on-field in October, too, when PUMA-sponsored male and female soccer athletes will be sporting limited edition Project Pink soccer boots to further heighten awareness during Breast Cancer Awareness Month. And PUMA athletes from other disciplines are getting behind the cause, too: Cobra-PUMA Golf athletes Lexi Thompsonand Anna Nordqvist will be sporting head-to-toe Project Pink during the women’s golf major on July 8th, while PUMA Running is hosting a five-mile race in August beginning and ending at the brand’s North American Headquarters in Westford, Massachusetts, with all proceeds going to benefit Project Pink’s ultimate beneficiary. Visit  go.puma.com/puma5milerto register.

Tweet Better, Do-Gooder

And finally, with an eye to spreading the word even further and offering up yet another easy way for fans to contribute – no purchase, cheering section, or soccer skills required – PUMA is bringing back its popular Twitter hash tag, #projectpink. Tweet #projectpink between July 6 and October 31, and, counting one tweet per user per day, PUMA will donate an additional $1, up to $25,000, to the ultimate beneficiary.

For more information on PUMA’s women’s soccer initiatives and to keep up with all things Project Pink 2011, visit www.puma.com/womenssocceror or www.puma.com/projectpink.

Ever since I was a small boy, I played soccer. In grade school, we made it a daily activity using the trees and fences to mark our field.  I tried out [for the high school team] my freshman year, but I could not make the team.  I dedicated myself to practice more during that next year just to find I did not qualify for the second time. I was quite disappointed that I was not allowed to participate in something I loved so much. I found myself the least played player both my junior and senior year, first on JV then on the varsity squad. [Editor's Note: Sometimes the bench is the best place to watch the game and learn.]

I spent hours daily practicing my skills. I trained in the garage, at the park, on my driveway, with or without anyone else. One might think, “wouldn’t you just give up” after failing so much, but I couldn’t. Something was born inside of me years ago.

The AVID Fan 2011 Presented by Calle Republic

I saw a match on television, where Wayne Rooney scored a magnificent goal.  The whole stadium was filled with an awestruck noise. It was like a hiss.  Though some were amazed, it was the sound of disbelief. I remembered that sound.

Many say that one can express themselves through various methods like music or art, but the most vibrant display of enthusiasm, passion, and dedication is on the pitch. From the sounds I hear in stadiums to the gasps of announcers as the incredible occurs, I am inspired.

For me, the joy of futbol is not just one of a spectator sport.  Feeling those butterflies in the stomach before the game and the impulse to cry after the loss of an important match are part of what makes this sport one to be animated about.

Trying out a new juke in a game, or creating a new one by instinct is joyous.  I love the diversity, I have played with people from Africa, South America, Central America, Europe, and Asia. Even if we can’t speak the same language we have a special connection: the dance of the ball. I love that you can play futsal, or a professional sized field, on cement, sand, turf, or dirt, and every surface gives the game a new twist. I love the game and everything it includes.  You have just got to love it.

I have always enjoyed playing soccer. I would try and round up a group of friends and have games going before I would practice for my other sports, and after I would still find some time to play a quick skirmish with a few teammates. I brought a soccer ball to school many times, and would stand in a circle with others and just practice juggling all my free time in high school.

My passion grew with each time I played, and all the games I would attend for my school team. Finally, I left home for a short period of time, and went to live in Mexico.

I was immediately immersed and awed by the how much the culture adored soccer. I quickly grew to love it even more, and dedicated all my extra time when I wasn’t working to playing what they called futbol in the streets.  The young children seemed to play better than I could! I became a fanatic at learning how to do all the tricks that they could do, and trying to play as well as them.

AVID Player 2011 Presented by Pele-Sports

Through time, I participated in a small adult league with other fellow coworkers. We were not nearly as good as some of the other teams, but we dedicated our energy and passion to help us be driven and have success. We found spare time to play quick games when there wasn’t work, and we would always stop to learn something new from all the barefooted children that ran around the streets in Mexico.

One weekend, we decided to give back to the small community that had given us so much of their soccer knowledge. Putting together all our time and talents, we organized, funded, and participated in a small cup that we made up for all the children around the town. We had quite a bi turn out, and were able to put together quite an event. We reffed the games, and watched all the young kids play hard, with the adults cheering them all on.

After, adults gave us all a jersey with the first letter of our titles, and our last names printed on the back. We graciously accepted, and everyone told us they were forever indebted for the games that we had shared. We knew that they had given so much to us, and we could only pay back a small amount of the energy and passion they had shown us for the game.

Always after, I participated in the neighborhood games, but there are no cheering crowds, no referees screaming fouls, or trophies for the winning team. There is only you, a small group of friends, a field, and a shared passion that drives you to do something together, and unites you out on the field of soccer. Always will we be driven by our passion to play our next greatest game, wherever we are.

The new Real Madrid [home] kit stands out for its sleek design. Gold is the chosen color for the details, including the adidas logo and the three stripes; a brand new feature which represents the many successes in the clubs history. For the first time since its foundation, the club has decided to include gold in the design of its uniforms. Players’ names and numbers will be golden too, matching the details on the jersey.

Kaka' in the 2011 Real Madrid Home kit

The badge has an innovative 3-D design, which reduces the weight of the garment, giving it an added feature. This jersey gets back to the classic polo collar, which carries the initials of the club on the reverse side.

Shorts and socks have the same classic lines as the jersey and include the  initials of the club:”RM”.  This jersey features adidas’ exclusive Climacool(tm) Technology which ensures body temperature control and ventilation, thanks to the use of technically advanced fabrics.

Chelea’s away kit includes turquoise squares are on a black background to create a striking design, while the shorts also feature a turquoise strip and the famous three adidas stripes in white. The socks include a revolutionary design that features anatomically placed cushioning and an Achilles protector.  The playing shirt features the adidas TechFit(tm) technology which will help
improve speed, increased endurance capabilities and enhanced awareness. This works by stabilizing and focusing the muscles’ energy to generate explosive acceleration and deliver maximum power output.

Frank Lampard in the Chelsea FC 2011 Away Kit

The replica shirt incorporates adidas Climacool(tm) technology, a mixture of  heat and moisture controlling materials, ventilation channels and 3D fabrics which improve air flow to the skin in the key heat zones.

The new kit will be worn for the first time when Chelsea play Hong Kong champions Kitchee in their opening game of the Barclays Asia Trophy on July 27.

“adidas has been producing Predator cleats since 1994 and this version showcases how we as a brand adapt to the evolution of the game of soccer and players around the world,” said Antonio Zea, director of soccer for adidas America.  “Predator players today aren’t just about power, but their games now feature speed, control and versatility.”

The adiPower Predator features the Predator Element, a re-engineered technology which enables perfect ball handling. Featured on the medial side of the cleat, the Predator Element is an injected silicon-rubber component welded onto the base material that features two specific zones. One zone increases spin and power when striking the ball while another zone increases contact time with the ball to ensure perfect ball control in all weather conditions.

The adiPower Predator integrates the revolutionary Sprint Frame outsole construction featured in the adiZero F50, which reduces the weight of the cleat by 25% to 8.2 ounces. The addition of the Sprint Frame creates stability through geometry, reducing the number of material layers and the overall cleat weight.

adiPower Predator players in the MLS include Omar Gonzalez of the LA Galaxy, Kenny Cooper of the Portland Timbers, Shalrie Joseph of the New England Revolution and Teal Bunbury of Sporting Kansas City.

“In the new adiPower Predator cleats, I feel bigger, stronger and faster,” said Gonzalez. “The moment I put them on, I feel game ready. I didn’t have to worry about breaking them in.”

As with past Predator versions, the new adiPower Predator features Powerspine technology, which minimizes energy loss during a shot through a reduction of the kicking flex in the forefoot area, resulting in a more powerful shot. The flex grooves of the Powerspine also provide a comfortable running movement by keeping the element highly flexible in the right direction.

Additional key benefits of the adiPower Preadtor include an Alcantara leather-like soft and comfortable heel lining, Taurus leather for optimum fit, comfort and touch, Traxion outsole configuration for optimum grip and stud pressure distribution.

The new adiPower Predator cleat will be available in the Sharp Blue/Electricity/Black colorway for $200 on June 10 at soccer specialty stores and Dick’s Sporting Goods. Soccer players and fans can visit www.facebook.com/adidasSoccer for more information.

adidas is the global leader in soccer and partners with the world’s greatest soccer clubs and federations including Chelsea FC, Liverpool FC, AC Milan, Real Madrid, Bayern Munich, Spain, Mexico, Argentina, Germany and Japan. adidas is an official partner of FIFA, UEFA, Major League Soccer and the Confederations of African Football. adidas also sponsors world-class athletes like Lionel Messi, David Villa, Nani, Kaka, Steven Gerrard, Michael Ballack, Xavi, Frank Lampard, Andres Guardado, Juan Agudelo, Jozy Altidore, Fredy Montero, Juan Pablo Angel, among others.

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Nashville, TN 5/3/11 Clothes4Souls, a division of the Soles4Souls charity, has committed to bringing hope and dignity to the hurting through the gift of clothing. Millions of people worldwide are benefiting due to the generosity of our partners such as XCVI Fashion.

We couldn’t think of a more worthy cause and organization. Our hearts and prayers go out to the people affected by the devastating tornadoes, said Daniela Zeltzer, XCVI.

“We are thankful to our friends at XCVI Fashion for recognizing the global need for clothing, and the importance of providing quality clothing to children and adults in need, said Wayne Elsey, Founder and CEO of Soles4Souls. Their donations will be used to bring hope to people around the world who can now look forward to a brighter day.

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Nashville, TN 4/26/11 Soles4Souls Inc. has committed to collect and distribute 11 million shoes in 2011 to people living in extreme poverty and recovering from natural disasters through its 11 IN 11 campaign. The shoe charity provides one pair of shoes to a person in need every 7 seconds. Since 2005, Soles4Souls has distributed more than 13 million pairs of shoes because of the generosity and commitment of people and organizations like THE BIRTHDAY PRESENT 2050.

Soles4Souls believes partners like THE BIRTHDAY PRESENT 2050 will challenge others to become a force of change by helping the charity reach its aggressive but necessary 11 IN 11 goal which reflects the evolving needs of the global community. The shoe charity recognizes its success is the result of individuals and industry partners such as THE BIRTHDAY PRESENT 2050 who clean out closets and warehouses so that individuals around the world can have a better life through American s excess.

For a limited time, Soles4Souls and THE BIRTHDAY PRESENT 2050 will be collecting your new or gently worn footwear and/or donations to make a tangible difference through the gift of shoes. Every donation will support the charity’s initiative to distribute 11 million pairs of shoes in 2011.

With tragedies such as the earthquakes in countries like Haiti and Japan, on top of the enormous needs elsewhere, we can use the estimated 1.5 billion shoes taking up space in the closets of ordinary people to change the world one pair at a time, said Founder and CEO of Soles4Souls, Wayne Elsey.

Elsey added, We need partners like THE BIRTHDAY PRESENT 2050 ?to get behind our 11 IN 11 campaign and get a little crazy this year. Donating shoes is one of the most simple yet profound acts you can do, because it will greatly improve someone s life in the most difficult of times.

The limited play runs from April 29 to May 22, 2011 ?8 p.m. on Friday and Saturday; Sundays , at 7 p.m. at the Skylight Theatre 1816 North Vermont , Los Angeles, Ca 90027 is a 99 seat theatre with GO from the LAWEEKLY, directed by famous producer Jonathan Sanger , winner of 3 Academy Awards and a current B Way Musical and THE Birthday Present 2050 in which shoeless children cause a society to change. The shoe collection will take place at the entrance of the theatre and be clearly marked.

People and companies interested in donating can visit the organization’s website at www.giveshoes.org.

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About Soles4Souls, Clothes4Souls, and Hope4Souls

Soles4Souls collects new shoes to give relief to the victims of abject suffering and collects used shoes to support micro-business efforts to eradicate poverty. Soles4Souls other two divisions, Clothes4Souls and Hope4Souls, provide the same relief and support through clothing and other necessities. Donating parties are eligible for tax advantages. Visit
www.giveshoes.org, www.clothes4souls.org, or www.hope4souls.org for more information.

Mark Van Bommel, Clarence Seedorf and Luca Antonini

See below for the official release:

Somewhere between innovation and tradition, true to the style of adidas and AC Milan – for the 2011/12 jersey, the three-stripe label has decided to combine its most innovative technology with a design reminiscent of the Rossoneri strips of the early twentieth century.

The launch, too, was structured along the same lines – journalists from the traditional media and bloggers gathered at adidas Italy’s Brand Center in Monza but Milan fans from across Italy and the world were also able to attend the unveiling of the new strip and to ask the guests in attendance questions by means of live streaming at adidas.com.

Guests at the event

• Adriano Galliani – CEO and Vice President of AC Milan
• Salem Obaidalla, – Senior Vice President Commercial Operations (Europe and Russian Federation) of Emirates
• Jean Michel Granier – CEO of adidas Italy

The star models of the new kit were Rossoneri players Clarence Seedorf, Mark Van Bommel and Luca Antonini.  The event was hosted by familiar television personality, and avid AC Milan fan, Daniele Bossari.  The strip will be worn for the first time on May 15th for the penultimate game of the league against Cagliari.

Design of the strip

AC Milan Jersey

• Reverting once again to the thinner 2cm-wide stripes compared to the 9cm-wide ones of last year
• There are 21 stripes in total, 11 of which are black and 10 red
• The white crew neck stands out with three stripes on the sleeves, which are white for the first time, on a red inset
• The back of the collar bears the words “Associazione Calcio Milan” underneath the Italian flag to highlight the fact that Milan is one of the best-known symbols of Italy around the world
• Reference to the colors of the Italian flag can be found on the insets at the sides on the front of the shirt as well as on the shorts
  and socks

Technology:

Next season, AC Milan players will be able to choose whether to wear the TECHFIT(tm) PowerWEB uniform as a single layer or
whether to wear the base layers under the FORMOTION(tm) uniform, which has a traditional fit.

TECHFIT(tm) PowerWEB is the most innovative technology used for sportswear. Thanks to the use of special compression fabrics and the application of TPU strips at specific areas of the body, the TECHFIT(tm) layers are able to concentrate muscular energy to the maximum to give the athlete explosive power, acceleration and resistance, whilst reducing muscle vibration, improving the athlete’s posture, the feel of their body and level of core stability in order to guarantee not just any performance but record-breaking performance.  Worn all together (shirt, shorts and socks), the TECHFIT(tm) PowerWEB kit is able to increase players’ power by 5.3%*, their jump height by 4%*, their sprinting speed by 1.1%* and their efficiency by 0.8%*.   adidas TECHFIT(tm) PowerWEB kits, worn as a single layer, are 45% lighter than the classic two-piece kit worn together.

The ForMotion(tm) strip sees the use of three-dimensional and elastic fabrics which adapt perfectly to the body of the player and subsequently improve the fit of the
strip in order to optimize movement, comfort and increase freedom of action.  The addition of adidas ClimaCool(tm) and adidas FlowMapping(tm) ensures optimum breathability and helps the Rossoneri players to maintain an ideal body temperature, even under pressure.

adidas is the leading brand in world football and provides the official ball for all major tournaments organised by UEFA, FIFA and the IOC. The partnership between adidas and AC Milan is one of the most solid and long-lasting relationships – having begun in 1998, it has been renewed up until 2017 with an extension to the rights as
Master licensee. A new feature is to be added to the many synergies already in place, from the Milan Junior Camp to the activities which help to make Fondazione Milan projects a reality.

My passion as a player was largely driven by dreams. Personal success and satisfaction was the ultimate goal.  My motives as a coach are different. I want to see kids enjoying soccer. That is my desire. They should be learning and aspiring to reach the highest level that their ability, focus and opportunities will allow.

Soccer is such a vibrant sport that captivates a huge audience. I love the way it brings families together. It’s so inclusive and can be enjoyed by all.  The culture and carnival like atmosphere at many tournaments could be described as an art form and theatre.

I don’t believe that many sports can rival soccers pace and freedom. They instead often have too many rules and an over reliance on tactics. Thus losing a certain dynamism, energy and magic.

No other passion of mine can be enjoyed 24/7 on the street, back yard or college field. There is no need for expensive equipment, teams or referees. I was happiest when practicing soccer with my brother before, during and after school. My dad would join in too. I always wanted to make him proud of the way I played. I can vividly remember the first pair of boots he bought me – such an exciting moment!

Soccer will always play a powerful and emotional role in my life. It’s popularity and Universal appeal will continue to grow.  I will keep working hard to coach the next generation. This is the best way I can give something back to a sport that has provided me with so much.

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Contest Rules

• Entries must be a unique and original story between 200-500 words with at least one picture
• Entries must be submitted electronically directly to AVID Soccer (Contest@avidsoccer.com)
• Entries should describe why the nominee meets the qualifications (self nominations are encouraged)
• There is no limit to the number of nominations, but each must be a unique and original story
• Entries must be received between April 1, 2011 and May 31, 2011
• Winners will be announced the week of June 21st
• The contest is open to US Residents over the age of 18; Youth entries must be submitted by a parent or guardian
• Employees and associates of AVID Soccer and their families are not eligible

AVID Player presented by Pele-Sports; Pele-Sports wants to reward your passion as a player with a prize package worth $400 (http://www.pele-sports.com/)

• “FUTEBOL BONITO” It’s Pelé Sports‘ mantra. Our identity, our philosophy, what our brand is all about. Futebol bonito means the beauty of the game. It honors Pelé’s beliefs and values. Futebol bonito means looking after your teammates, of caring for anyone who kicks a ball. And keeping fit and staying healthy means any player can enjoy the beautiful game more.  Futebol bonito means going back to the sport’s roots. To the street players, to the kids doing their thing on urban courts, dirt pitches, or any patch of ground. It’s football stripped down to its simple, straight-forward best: no frills, no fuss, no compromise: football that’s about free expression, just the way Pelé and the boys from Brazil played it.  Futebol bonito is about reclaiming the game – rediscovering the joy and love for football, feeling the way Pelé played. It’s what football is really all about.

AVID Fan presented by Calle Republic; Calle Republic wants you to look your best on the sideline with a prize package worth over $200 (http://www.callerepublic.com)

• Calle (KAI-yay) meaning “street” in Spanish – bears two massively iconic logos that you will soon see everywhere: The CALLE logotype and the Pigeon.  From Los Angeles to Barcelona, Sao Paolo to Seoul, every great city is filled with pegeons wandering the streets and living off tof the available.  Kinda like us…

AVID Coach presented by Select Sport; Select wants to reward the dedication of a coach (http://www.selectsportamerica.com/index.php)

• Select Sport is one of the world’s leading manufacturers of hand-sewn balls and produces approximately 2 million balls per year. SELECT is recognized as an innovator in quality balls and is represented by its own sales network and distributors that export to over 50 different nations. SELECT is credited with the invention of the first laceless soccer ball, the first 32 panel soccer ball, and the first waterproof soccer ball.  Our history of innovation and commitment to success has helped us become the Official Ball supplier to the Danish National Team, the Royal Belgian Football Association, as well several of the top leagues and clubs across Europe and Asia.

AVID Goalkeeper presented by Reusch; Reusch wants to protect the one who protects the net (http://www.reuschusa.com)

• In 1934, when Karl Reusch manufactured his first pair of gloves in a small workshop in Metzingen, he had a vision: to create incomparable, innovative gloves of the highest possible quality.  Since 1974 when Reusch designed the first soccer goalkeepers glove, They have been the premier brand for goalkeepers. They are world renowned for producing goalkeeper gloves with innovative foams, cuts and extraordinary fit. Reusch is first in innovative and patented designs that protect goalkeepers

The contest launches on April 1^st.  Look to AVID Soccer (http://www.avidsoccer.com)  for contest details.

As a coach, I have experienced many highs over the last few years.  It has brought me a full-time career with satisfaction, knowledge and prestige.  Success, in soccer terms, is so personal and it can be achieved in a variety of ways. 

I will discuss my own current feelings on success in coaching.  They are largely based on self reflection and maturation.  I’ve come to the feeling that’s it’s not about money, points, or status.  As a coach, I am a teacher and role model to the players in my team.  I take great pride and an active responsibility in what I do.  I believe in being accountable – My professional credibility should be tested.  Otherwise, how can I progress?

Youth Coaching Session

I set very high standards each day. Yesterday has gone, I shouldn’t be judged on reputation.  I feel success can only be gained:

• When well prepared and organize my sessions, both on and off the pitch
• The presentation and progression is meets the goals of the team and the session
• Feedback and interaction from the team is active
• Their development and learning should be a my motivation

I really believe that my success as a coach centers on helping the players I work with.  I want to provide improvement in a focused, disciplined and enjoyable environment.  There should be respect, but not fear, between us all.  Everyone wants to be at practice.

Measuring success is just as important. I know I’m doing things right when fellow coaches and peers show a positive interest in my work and theories.  Recognition and appreciation from players parents is also huge. This is one of my big discoveries since moving to Southern California.  Ultimately I am youth team soccer coach.  I shouldn’t be rated or assessed on winning matches.

There is a far bigger picture that requires patience and trust.  My main aim is therefore to guide players to reach the next level with better confidence, talent and attitude.  Then I will know I have been successful as a coach.

The new campaign, launching March 16, captures the passion athletes, musicians and artists put into their “game” and takes a gritty, authentic look into the visceral nature of raw passion. Directed by Romain Gavras and featuring the song “Civilization” by French electronic band Justice, the campaign features
NBA star Derrick Rose, soccer stars David Beckham and Lionel Messi, pop icon Katy Perry, hip hop artist B.o.B., University of Notre Dame football and skateboarders Silas Baxter-Neal, Lem Villemin and Jake Donnelly.

“Today’s consumers are not one-dimensional,” said Patrik Nilsson, president of adidas America. “They live across the cultural spectrum and that’s where adidas has its edge. The adidas brand extends beyond sports and ‘all adidas’ celebrates this breadth of passion from athletes, musicians, artists and beyond. The new campaign allows us to create stronger, truer connections with the consumer by encouraging and celebrating a mix of interests and passions central to their lives.”

The campaign is built around a 30- and 60-second TV commercial and a two-minute extended online
version. Fans can continue the conversation online through social platforms including ww.facebook.com/adidas and www.YouTube.com/adidas, where adidas will serve up in-depth content to consumers.

At the heart of the all adidas campaign is the celebration of the game face – the look of glory or
defeat we reveal at the most pivotal moment in the game. adidas is asking fans to submit their own best game face photo for a chance to be on a special TV commercial with other adidas stars during the MTV Movie Awards on June 5. Fans can visit www.facebook.com/adidas to submit their photo.

Montreal-based agency Sid Lee created and produced the global campaign. Sid Lee was hired as the global advertising agency for lifestyle label adidas Originals at the start of 2008 and developed the global campaigns for Originals in 2009 and 2010. In 2010, Sid Lee was announced as the global lead-agency for the
entire adidas brand.

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adidas designs and develops a broad range of athletic and fashion footwear, apparel and accessories with the mission to be the leading sports brand in the world. Brand adidas is part of the adidas Group that includes adidas, Reebok, TaylorMade and Rockport.

Founded in April 2009, K&S was the first film festival in North America devoted exclusively to soccer. The success of the inaugural, sold-out K&S/New York Festival spurred not only the highly successful second annual K&S/New York Festival in 2010, but also satellite festivals in Washington, DC; Houston; North Adams, Mass.; and, most recently, Amsterdam. K&S has screened more than 30 films from over 14 countries, including seven U.S. premieres, and has attracted thousands of attendees from across the globe.

Starting today, filmmakers can submit entries for the 2011 K&S/New York by visiting: http://www.kickingandscreening.com/blog/submissions.html.

Important dates include:

• April 20, 2011 – DEADLINE FOR SUBMISSIONS
• June 6, 2011 – OFFICIAL FILM LINEUP ANNOUNCED; TICKETS GO ON SALE
• July 20-23, 2011 – THIRD ANNUAL KICKING AND SCREENING FILM FESTIVAL

Additional planned 2011 Festival dates include K&S/Portland in April and K&S/London in September.

Kicking & Screening to Benefit Soccer Without Borders

K&S is dedicated to using the Festival as an agent of change. To that end, a portion of the proceeds from every K&S Festival is donated to local, socially conscious organizations using soccer to promote positive change in the world. The chosen social partner for K&S in 2011 is Soccer Without Borders (SWB).

Founded in 2008 by Ben Gucciardi, SWB is a nonprofit organization based in San Francisco that uses soccer as a vehicle for positive change in the lives of marginalized youth. SWB runs soccer-related programs in New York, Oakland, and Baltimore in the United States, and in Nicaragua, Argentina, Guatemala, and Uganda internationally. Programs consist of four elements: Soccer Play and Instruction; Training Coaches, Training Leaders; Life-Skills Education; and Themed Camps and Tournaments. For more information about Soccer Without Borders, visit http://www.soccerwithoutborders.org.

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About Kicking & Screening

Founded in April 2009 by Greg Lalas and Rachel Markus, the Kicking & Screening (K&S) Soccer Film Festival is the world’s premier international soccer film festival held in New York City every summer and features satellite festivals around the globe. Kicking & Screening’s mission is to engage, connect, and inspire soccer and film enthusiasts through the celebration and presentation of soccer culture. Dedicated to showcasing the best soccer cultural events, K&S provides a forum for soccer-inspired filmmakers, artists, and writers to showcase their work and bring attention to this under-appreciated, emerging genre. For more information, visit: http://www.kickingandscreening.com.