Free to the Public, 20,000 Soccer Fans Expected During the February 12-13 Event

WHAT: Cal South’s Soccer Nation Expo, the countries largest free soccer show, will be held at the Long Beach Convention Center for 2011. The Expo will take place February 12 and 13 and will feature interactive exhibits, gear and equipment displays, coaching clinics and soccer activities that appeal to fans, coaches and players of all ages and skill levels. , Attendance at Soccer Nation Expo is free. More than 20,000 soccer fans, families and coaches are expected to attend the two-day expo. Past Soccer Nation Expo exhibitors and sponsors have included Nike, Jamba Juice, Los Angeles Galaxy, Fox Soccer Channel, and Chivas USA.

WHY: Soccer Nation Expo was founded to provide fans, coaches, players and their families a free opportunity to enjoy a wide range of soccer events and activities. In its seventh year, Soccer Nation Expo has grown each year to more than 100 exhibitors and 20,000 attendees for the 2010 expo. With the rising popularity of soccer in America and especially in the soccer hot bed of Southern California, Cal South officials are planning for continued strong attendance to the delight of sponsors and exhibitors, who increasingly seek marketing channels and opportunities that reach and impact target consumers.
 WHEN: Saturday, Feb. 12, 2011 ( 9:30 am to 5 pm)

Sunday, Feb. 13, 2011 (9 am to 3 pm)

WHERE: Long Beach Convention Center, 300 E. Ocean Blvd., Long Beach, Calif.

For more information about Soccer Nation Expo 2011, visit www.soccernationexpo.com.

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About Cal South
The California State Soccer Association – South (Cal South) is a 501c(3) California public benefit corporation and is the official youth and adult state soccer association of the United States Soccer Federation and United States Youth Soccer. Cal South represents over 230 Member Leagues and Clubs comprising our membership of more than 160,000 registered players, coaches, referees and league administrators. The organization, with a service area that extends from San Luis Obispo to San Diego, provides rewarding recreational and competitive opportunities for players of all ages, genders and skill levels. For more information about Cal South, visit www.calsouth.com.

PORTLAND, Ore. – March 25, 2010

adidas TECHFIT: Chicago Fire (front)

adidas TECHFIT: DC United (back)

Until recently, TECHFIT PowerWeb has been more commonly worn under a player’s uniform as compression apparel; but the new adidas MLS uniforms offer TECHFIT built into the actual jersey giving players the benefits of TECHFIT in a single layer.

“At adidas we are all about equipping athletes with the most innovative gear and apparel on the planet,” said Antonio Zea, Director of Soccer, adidas America. “With TECHFIT now built into their jerseys, we are helping athletes from Chicago Fire, D.C. United and LA Galaxy play to their highest potential and we look forward to watching them perform at the top of their game this season.”

TECHFIT PowerWeb is a cutting edge athletic apparel technology that improves muscular endurance and responsiveness, and reduces muscle vibration, ultimately maximizing the athlete’s performance. Through the use of compression fabrics and strategically placed TPU (Thermoplastic Urethane) bands, located in key areas to enhance muscle power, TECHFIT is proven to increase a player’s power by 5.3 percent^*, vertical leap by 4 percent^*, sprint speed by 1.1 percent* and enhance endurance by 0.8 percent^*.

The TECHFIT jersey as worn by the players on the pitch will be specially packaged and retail for $150 starting in July.

adidas TECHFIT: LA Galaxy (detail)

All other MLS teams will wear the adidas FORMOTION uniform. FORMOTION is engineered to move naturally with the athlete’s body resulting in an ideal fit and comfort while in motion. It also features adidas CLIMACOOL technology which combines a moisture wicking fabric and mesh construction in the player’s highest heat zones to improve body ventilation and keep the athlete at optimum temperature. The FORMOTION uniform is designed to partner with traditional TECHFIT PowerWeb compression apparel.

adidas, the number one soccer brand in the world, is the official athletic sponsor and licensed product supplier to MLS. adidas TECHFIT PowerWeb uniforms will also be worn this summer at the 2010 FIFA World Cup. adidas will outfit 12 federations at the 2010 FIFA World Cup – more than any other brand – with the ultimate in personalized soccer uniform kits. Federations with the option of TECHFIT uniforms include South Africa, Argentina, Mexico, Japan, Spain, Germany and France.

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While we at AVID Soccer cannot substantiate the performance claims, they do seem reasonable.  The most dramatic example of this was the Speedo swimsuits worn in the last Summer Games  The reduced vibration will not have the same effect in the air that it does in the water, but it will focus the players energy.  From personal observation, we have found that compression clothing not only helps with endurance, but improves recovery.

^* Proven research from adidas Global Research and the University of Calgary.

The VIP Coach Pass sponsored by the LA Galaxy returns to Soccer Nation Expo. This year, the VIP pass will enable coaches, parents or other enthusiasts to have exclusive access to various activities and seminars to help them improve their training techniques or learn new game strategies from world-class coaching talent, or network with other coaches from all over Southern California. The pass, which costs $30 and is limited to the first 500 who register, includes:

§  Early, private access to the exhibition hall on Saturday, February 13, 2010, at 8:30 a.m. — one hour before the show doors open to the public at 9:30 a.m. Coffee and pastry will be provided during the early access hour.

§  Free gifts from participating Soccer Nation Expo exhibitors including an LA84 Sack Pack, Cal South T-Shirt, Success in Soccer DVD, and Field Diagram Pad.

§  Reserved VIP seating around the Center Pitch, where coaching clinics by professional, world-class coaches will occur on the hour, every hour, throughout the two-day expo.

§  VIP access to private classroom sessions given by, Oscar Gil, James Parry, Jeff Tipping, Bob Gansler, Klaus Pabst, Jan Smisek, Steve Hoffman, and other Soccer Nation Expo clinicians.

§  Videos of Center Pitch sessions will be available on line after the event.

§  SoccerOne VIP Coach Pass, a discount card offering 10% to 60% off SoccerOne merchandise.

The VIP Pass is available by registering at www.soccernationexpo.com or at www.calsouth.com.

For the first time, an indoor beach soccer field will be set up at the expo. The field, with eight tons of sand, will have a goal and penalty box so that players can practice shooting on the sand, a considerably different pitch for most players. The sand soccer field is being brought to Soccer Nation Expo by Copa Cabana Soccer, which holds beach soccer tournaments on both U.S. coasts.

Additionally, Fox Soccer Channel newscasters Nick Webster, Eric Wynalda and Temryss Lane of Fox Football Fone-In will be attending Soccer Nation Expo and signing autographs from 1:00 p.m. to 2:30 p.m. on Saturday, Feb. 13.  University of North Carolina standout and U.S.  Women’s Gold Medalist Tobin Heath will be signing autographs in the Nike booth on Saturday, Feb. 13 at 1 pm.

Soccer Nation Expo will also feature renowned soccer coaches who are schedule to participate as guest speakers and clinicians. The list includes:

Dave Sarachan, Los Angeles Galaxy. Currently an assistant coach with the Los Angeles Galaxy, Sarachan spent nearly five seasons as the head coach of the Chicago Fire.  In 2003, his first year as head coach, Sarachan took the Fire to the MLS Cup Finals, claimed the Lamar Hunt U.S. Open Cup, and was named MLS Coach of the Year.  He also led the Fire to capture another Lamar Hunt trophy in 2006. A former pro player in the NASL and MISL, Sarachan spent 10 years as head coach for Cornell, before moving to the MLS as an assistant coach for DC United. He also spent four years as an assistant coach on the US Men’s National Team.

Bob Gansler, former U.S. Men’s National Team & MLS head coach.  Gansler was the Kansas City Wizards’ head coach from 1999-2006, winning the club’s first MLS Cup in 2000 and the U.S. Open Cup in 2004.  He was also MLS Coach of the Year in 2000, and coached the U.S. U-19 National Team (1979-82), U-20 National Team (1987-89), and then the full Men’s National Team (1989-91), taking them to the 1990 World Cup, the U.S.’s 1st appearance since 1950.  Gansler played for the U.S. National Team (1963-69), captaining the 1964 and 1968 Olympic and 1967 Pan-American teams.

Jan Smisek, USSF National Staff Coach. Smisek, who was the first woman to earn an A license, holds a KNVB Dutch National Youth Certificate.

Oscar Gil, Club Atlético Boca Juniors. Rincón is not only the head coach for the U17 Boys Academy of the renowned Club Atlético Boca Juniors, but has also served as the club’s International Director of Coaching and Player Development since 2004. In addition to founding a Boca Juniors Developmental Academy in Columbia, he recently founded a similar academy in Southern California in conjunction with the North County Pacific Football Club.

Klaus Pabst, Soccer Academy Cologne in Germany. Pabst is a former Yugoslav Premier League Player and Coach with FC Vojvodina and was the Head Manager of the National Team of the Malta Football Association for five years.

James Parry, Liverpool FC Youth Academy. Parry recently served as an assistant coach for Liverpool FC’s U18 Youth Academy squad, which he helped guide to the finals of the FA Youth Cup last season. He has worked for Liverpool’s Youth Academy through the last decade in a variety of roles, including as a full-time U16 coach, director of soccer camps, and a development and community coach. He currently serves as a talent identification scout for the Liverpool FC, and also acts as a recruitment identification scout for Fulham FC.

Jeff Tipping. The NSCAA’s Director of Coaching Development, Tipping is a well-respected speaker and clinician, representing the NSCAA at educational forums and other soccer-related events throughout the country and the world. He joined the NSCAA in 1983 as Assistant Director of Coaching, promoted to Director of Coaching in 1996, and promoted to his current position in 2002. Previously the director of soccer at Muhlenberg College for 15 years, he also served as an assistant soccer coach at Hartwick College for four years. He played professionally in the American Soccer League for five seasons, was a four-year varsity player for Hartwick and holds a master’s degree from Lehigh University.

Sacha Van der Most, Chivas USA U18 Head Coach.  Van der Most has many years of coaching experience in different youth levels, starting with Quick’s youth teams in Holland, ranging in age from U-8 to U-16.  He joined the Chivas USA youth system when it was established in 2005.

About Soccer Nation Expo

Tens of thousands of people are expected to attend the two-day, action-packed and interactive experience, where fans, coaches, players and their families will enjoy free admission and host of events and activities to entertain everyone from observers to seasoned players and fanatics.

The first Expo in 2004 attracted 3,500 people and has grown exponentially each year.  With the rising popularity of soccer in America and especially in the soccer hot bed of Southern California, Cal South officials are planning for record attendance to the delight of sponsors and exhibitors, who increasingly seek marketing channels and opportunities that reach and impact target consumers.

Expo attendees encompass the full spectrum of soccer in Southern California. Cal South members, players and families from local AYSO teams and independent leagues, international ex-patriots and fans of soccer of all ages attend.

The Expo will utilize more than 150,000 square feet of exhibition space in the massive convention center located in downtown Los Angeles. More than 100 exhibitors will be on hand to demonstrate and showcase the latest in soccer gear and equipment, with participation from national and international soccer clubs, and consumer goods and service companies reaching active Southern California families.

Participants include corporations such as General Mills, Fox Soccer Channel, Time Warner Cable, Jamba Juice, Herbalife, Cuties and official sponsor Nike, which will host the popular US Futsal Southwestern Regional Championship open to adults and boys and girls ages 10 and up. Nike’s extensive exhibit space will display the newest spring lines, the latest equipment, and allow attendees the opportunity to test-drive the hottest shoes on the market.

For more information about Soccer Nation Expo 2010, visit www.soccernationexpo.com.

About Cal South

The California State Soccer Association – South (Cal South) is a 501c(3) California public benefit corporation and is the official youth and adult state soccer association of the United States Soccer Federation, United States Adult Soccer Association and United States Youth Soccer.  Cal South represents 230 Member Leagues and Clubs comprising our membership of more than 160,000 registered players, coaches, referees and league administrators. The organization, with a service area that extends from San Luis Obispo to San Diego, provides rewarding recreational and competitive opportunities for players of all ages, genders and skill levels.  For more information about Cal South, visit www.calsouth.com.

Largest Free Soccer Expo in US Sports World’s Top Coaches, Players from Chivas USA and LA Galaxy and Skill Demos for Youth and Adult Players

WHAT: The California State Soccer Association – South, also known as Cal South, will host the 6th annual Soccer Nation Expo — the largest FREE family soccer exposition in the United States. The Expo offers two incredible days of soccer fun and action for everyone — players, coaches, families, friends and soccer fanatics alike. In addition to free admission, the first 500 people to line up outside the doors of Soccer Nation Expo each morning will receive a free goodie bag full of great soccer swag when the doors open.

WHEN: Saturday, February 13, 9:30 a.m. to 5 p.m.; Sunday, February 14, 9:00 a.m. to 3 p.m.

WHERE: Los Angeles Convention Center, South Hall

WHY: A number of amazing events lined up for Soccer Nation Expo including:

• Appearances and autographs by professional players including members of Chivas USA and the L.A. Galaxy
• Clinics taught by world-class coaches including Paco Castrejon, Oscar Hernan Gil Rincon, Craig Brown CBE, Klaus Pabst and James Parry
• Skill demonstrations and competitions
• More than 100 fantastic vendor booths
• The Nike 5/U.S. Futsal Southwest Regional Championship: fast and furious, indoor soccer action with 5v5 teams facing off in a series of preliminary matches, with the top two teams in each bracket meeting in a championship final.
• The Soccer Nation Expo Skill Zone – A special area where kids and adults alike can learn soccer skills from world class coaches, and juggling tricks from members of the popular Futboleros troupe. The Skill Zone will hold a special Trick-Off competition, where anyone can compete with prizes going to the top tricksters.

For more information about Soccer Nation Expo, the VIP Coach Pass or the Cal South Awards Banquet, please go to http://www.SoccerNationExpo.com.

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ABOUT CAL SOUTH:

The California State Soccer Association – South (Cal South) is a 501c(3) California public benefit corporation and is the official youth and adult state soccer association of the United States Soccer Federation and United States Youth Soccer. Cal South represents 230 Member Leagues and Clubs comprising our membership of more than 180,000 registered players, coaches, referees and league administrators. The organization, with a service area that extends from San Luis Obispo to San Diego, provides rewarding recreational and competitive opportunities for players of all ages, genders and skill levels. For more information about Cal South, visit www.calsouth.com.