WESTFORD, Massachusetts (February 12, 2009) – Just in time for Valentine’s Day, Puma has released an e-card for the soccer fan. Puma askes “What do you do when Valentine’s Day falls on game day?” To answer the question, they have created the PUMA Hardchorus. It provides sports enthusiasts with the opportunity to dedicate a song to someone they love as much as football. It is available in both English and Italian. The background is a stadium with a big scorecard for the message and video.
The good news is that you are probably better looking than the hooligans singing the English version and you definitely have better teeth. It is never a good idea to let your special someone drool over the hunk in the card and then see you watching the game slumped on the couch. The Italian version is different. Not that I speak Italian, but they seem angry. The bit that I can translate is definitely about love, so maybe that is just the way they say it.
At the very least, it is good for a laugh, so visit www.pumahardchorus.com to checkout the video e-card which can be customized with a personalized message and sent just in time for February 14th.

















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