Nashville, TN (November 16, 2010) Coming alongside their nationwide drives to collect shoes, Soles4Souls announced in early 2010 the launch of their new charitable division Clothes4Souls. Due to the success of the recent Sport Chalet shoe drives the two companies are partnering again to launch a new kind of campaign.

During November 16 thru 22, Clothes4Souls and Sport Chalet will be collecting gently worn coats to ship to persons in need, whether they are victims of a natural disaster or subject to living in extreme poverty. During this period, Sport Chalet customers will have the opportunity to donate their gently worn coats. In exchange for each coat donated, Sport Chalet customers will receive a 20% discount on any new regularly priced coat in the store.

“Our footprint is changing as we forge forward for the next five years,” said Wayne Elsey, Founder and CEO of Soles4Souls. “We recognized the overwhelming need internationally and domestically for coats and we are excited to offer the customers of Sport Chalet an avenue to give back more than just footwear.” he said.

“With over 1.2 million shoes donated earlier this year, Sport Chalet customers displayed their overwhelming support to help those in need, so we are very eager to give them another opportunity to donate and this time we are giving them something in return,”  said David Hacker, Director of Marketing and Advertising of Sport Chalet. “With winter approaching, the timing of this drive will help customers stay warm while giving warmth to others.”

For more information about the campaign and Sport Chalet, please visit sportchalet.com.

People and companies interested in donating can visit the organization’s website at www.clothes4souls.org.

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About Sport Chalet, Inc.
Sport Chalet, founded in 1959 by Norbert Olberz, is a leading, full service specialty retailer with 55 stores in California, Nevada, Arizona and Utah; Sport Chalet online at sportchalet.com; and a Team Sales division. The Company offers more than 50 services for the serious sports enthusiast, including backpacking, canyoneering and kayaking instruction, car rack installation, snowboard and ski rental and repair, SCUBA training and certification, SCUBA boat charters, team sales, racquet stringing, and bicycle tune-up and repair at each of its store locations.

Introducing Clothes4Souls™
Soles4Souls is proud to announce the launch of their new division, Clothes4Souls. We strive to increase dignity and hope for hurting people through the gift of new clothing from manufacturers, designers, and retailers. Those who graciously donate (rather than destroy) unused inventory will be assured the clothes will be given to people around the world living in desperate need. Visit www.clothes4souls.org for more information.

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